{"title":"New Arrivals","description":"\u003cp\u003eThe latest from Avila Climbing Co. — newest first. New chalk, new apparel, and whatever we have just finished making.\u003c\/p\u003e","products":[{"product_id":"avila-climbing-co-fitz-roy","title":"Fitz Roy Dreams — Heavyweight 100% Cotton","description":"\u003cp\u003eSome mountains stay with you. Fitz Roy is one of them. An 11,171 foot granite spire on the Argentine side of Patagonia, considered one of the most technical climbs on Earth. Tribute to the iconic Patagonian peak.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA photographic print of the Fitz Roy massif rising over still water, set inside a psychedelic ripple field that turns the reflection into something between memory and dream. Front carries the Avila Climbing Co. wordmark.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeavyweight cotton, built for everyday\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003e100% cotton, 6.8 oz heavyweight construction\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003eDrop shoulder, relaxed loose fit\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003eSoft hand feel that gets better with every wash\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003eCrew neck, short sleeve\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003ePrinted direct to garment with water based inks for a soft, durable finish\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnisex S through XXL. Cut for a relaxed, oversized look. For a standard fit, order your usual size. For a more boxy streetwear fit, size up one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMachine wash cold on gentle cycle. No bleach. Tumble dry low. Iron on low, never directly on the print. Do not dry clean.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned in Clearwater, Florida. Made for the climb.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGender: Unisex\u003c\/p\u003e\n\u003cp\u003eFabric: 100% cotton\u003c\/p\u003e\n\u003cp\u003eFabric Weight: 6.8 oz\/yd² (230 g\/m²)\u003c\/p\u003e\n\u003cp\u003eFabric Thickness: Thin\u003c\/p\u003e\n\u003cp\u003eFabric Strench: Non-Stretch\u003c\/p\u003e\n\u003cp\u003eCare Instructions: Machine wash at 30°C (gentle cycle); Do not bleach; Tumble dry low; Iron at low temperature, avoid ironing on print; Do not dry clean\u003c\/p\u003e\n\u003cp\u003eFeatures: Casual, Street, Daily Casual, Pure Cotton, Short Sleeve, Drop Shoulder, Round Neck \/ O-Neck, Regular, Loose, Spring, Summer\u003c\/p\u003e\n\u003cp\u003ePrint Size: 40*52cm\u003c\/p\u003e\n\u003cp\u003eNotes: Batch variations are normal due to factors like temperature and materials, and we strive to minimize these differences as much as possible. We appreciate your understanding.\u003c\/p\u003e","brand":"Avila Climbing Co.","offers":[{"title":"Forest Green \/ S","offer_id":53487098102039,"sku":"260603PODPQ1193#011","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Forest Green \/ M","offer_id":53487098134807,"sku":"260603PODPQ1193#012","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Forest Green \/ L","offer_id":53487098167575,"sku":"260603PODPQ1193#013","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Forest Green \/ XL","offer_id":53487098200343,"sku":"260603PODPQ1193#014","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Forest Green \/ XXL","offer_id":53487098233111,"sku":"260603PODPQ1193#015","price":32.99,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":53487098265879,"sku":"260603PODPQ1193#031","price":32.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 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Every map starts blank. This is for the climbers drawing theirs.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAbout the design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTopographic panels in red frame the Avila tagline, evoking the maps every climber lives by. The mineral wash gives each shirt its own slightly different finish — no two are exactly alike. Front carries the Avila Climbing Co. goat logo. Back tells the story.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHeavyweight mineral wash, boxy crop fit\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e100% cotton, heavyweight 8.1 oz construction\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMineral wash for a lived-in vintage feel\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDrop shoulder, oversized boxy cropped\u003c\/strong\u003e silhouette\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCrew neck, short sleeve\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDTG printed with water based inks for a soft, durable finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnisex S through 2XL. Cut wider and shorter than a standard tee for the full boxy streetwear look. Size down for a more fitted modern fit, or true to size for the oversized cut.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMachine wash cold on gentle cycle. No bleach. Tumble dry low. Iron on low, never directly on the print. Do not dry clean. Minor batch variations are normal and part of the mineral wash character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDesigned in Clearwater, Florida. Made for the climb.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003eGender: Unisex\u003cbr\u003eFabric: 100% cotton\u003cbr\u003eFabric Weight: 8.1 oz\/yd² (275 g\/m²)\u003cbr\u003eFabric Thickness: Moderate\u003cbr\u003eCare Instructions: Machine wash at 30°C (gentle cycle); Do not bleach; Tumble dry low; Iron at low temperature, avoid ironing on print; Do not dry clean\u003cbr\u003eFeatures: Basics, Casual, Street, Daily Casual, Holiday, Outdoor, Running, School, Sport, Office, Pure Cotton, Snow Wash, Short Sleeve, Drop Shoulder, Round Neck \/ O-Neck, Crop, Oversized, Summer\u003cbr\u003ePrint Size: 40*52cm\u003cbr\u003eNotes: Minor batch differences can occur during blank garment production due to variations in fabric, dye and processing. 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The skeleton doesn't flinch. This is for the moments above your last piece, when the fall is real and the only way through is up.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAbout the design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAn original Avila illustration of a skeleton on a cliff, scythe in hand, framed by the brand's tagline. Front carries the Avila Climbing Co. wordmark; back tells the story. 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Cut for a relaxed, oversized look. For a standard fit, order your usual size. For a more boxy streetwear feel, size up one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMachine wash cold on gentle cycle. No bleach. Tumble dry low. Iron on low, never directly on the print. Do not dry clean.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDesigned in Clearwater, Florida. 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Add one to a chalk order and it ships in the box on your tracked label.\u003c\/p\u003e\n\u003cp\u003eStick it on something that's about to get scared.\u003c\/p\u003e","brand":"Avila Climbing Co.","offers":[{"title":"1 Sticker","offer_id":54682477396247,"sku":"STK-DFTF-25","price":3.99,"currency_code":"USD","in_stock":true},{"title":"3 Stickers","offer_id":54682477461783,"sku":"STK-DFTF-25-3","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/6007\/4519\/files\/avila-dont-fear-the-fall-climbing-sticker_d632e3aa-df86-4d65-8a2f-93bcab810070.jpg?v=1786659041"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/6007\/4519\/collections\/avila-new-arrivals-desktop.jpg?v=1786659769","url":"https:\/\/avilaclimbingco.com\/collections\/new-arrivals.oembed","provider":"Avila Climbing Co.","version":"1.0","type":"link"}